Top 5 Beauty Retail Apps in Italy Q1 2023 Performance Review

In Q1 2023, the top 5 beauty retail apps in Italy displayed varied performance trends in weekly downloads and active users. The data, provided by Sensor Tower, reveals interesting insights into the popularity and user engagement of these apps.

versione obsoleta - Sephora experienced fluctuations in weekly downloads, starting at 11.9K in late December 2022, peaking at 16.5K in the first week of January, and ending the quarter at 9.9K. Active users showed a slight decline from 54.7K in early January to 50.6K by the end of March.

Douglas - Parfüm & Kosmetik maintained a steady download rate, with a high of 12.9K in mid-January and a low of 9.1K in late February. Active users remained relatively stable, starting at 53.0K in late December and ending at 56.4K by the end of March.

Notino: profumi e cosmetici showed significant variation in weekly downloads, ranging from 3.7K in mid-March to 12.4K at the end of March. Active users increased from 18.5K in late December to 36.0K by the end of March.

LOOKFANTASTIC: Beauty & Makeup had a consistent download trend, peaking at 2.9K in mid-January and fluctuating around 1.7K in March. Active users saw a slight decline from 16.6K in late December to 14.5K by the end of March.

Lastly, Marionnaud showed modest download numbers, starting at 1.4K in late December, peaking at 1.5K in mid-March, and ending at 711 in the final week of March.

For more detailed insights and analytics on these apps, visit Sensor Tower.